DESIGN AND ILLUSTRATION FOR ANTIDOTE, SKY PRO CYCLING TOUR DE FRANCE 2011
The brief was to highlight the work Sky Pro Cycling were doing to be more environmentally conscious, a key part of which was their partnership with WWF Rainforest Rescue.
The concept was a literal green takeover of the Sky Pro Cycling brand, both in terms of colour and actions during the Tour de France, for which I created the branding design and illustrations used on the team kit, accessories, and vehicles.