CAMPAIGN IDENTITY FOR SKY PRO CYCLING TOUR DE FRANCE 2011

The brief was to highlight the work Sky Pro Cycling were doing to be more environmentally conscious, a key part of which was their partnership with WWF Rainforest Rescue.

The concept was a literal green takeover of the Sky Pro Cycling brand, both in terms of colour
and actions during the Tor de France, for which I created the branding design and illustrations used on the team kit, accessories, and vehicles. 

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Rapha Denim Campaign