CREATIVE DIRECTION FOR THE BODY SHOP CHRISTMAS CAMPAIGN 2022

I led the campaign big idea concept development and the creative development across all touch points.

Customer insight; Christmas is full of wonder. I want that wonder to have a deeper purpose and make a difference in the world. 

CONCEPT: DEAR SANTA A LETTER OF HOPE AND WONDER

If you could ask Santa for anything, what would it be?
At The Body Shop we would ask for a fairer world. 
A world that is more just and less biased, for women and girls.
A world where all are equal and the unheard have a voice.
Where the light is always on and everyone is welcome.
Where young people have a platform to shape their own futures.
Where planet comes before profit.
Where sustainable choices are the first choices.
And where joy, love and gratitude are abundant,
full and overflowing.

Dear Santa, help us take a step closer to
a fairer world this Christmas.