THE BODY SHOP PACKAGING DESIGN

I directed the development of the rejuvenated packaging design system which won Silver at the 2022 Pentawards sustainability category for the 100% post-consumer waste recycled plastic Bath and Body range.

I hired a packaging design team from scratch and delivered a comprehensive redesign of all of The Body Shop’s products over 3-years. Eight Categories, multiple ranges within each requiring custom-made format shapes and a labelling design system that communicated the specific category ques and information whilst remaining true to the mast brand.