CREATIVE DIRECTION FOR THE BODY SHOP EDELWEISS CAMPAIGN 2022
CONCEPT: RESILIENCE STARTS WITH A TINY FLOWER
The rule of three, three showcases of resilience: Ingredient, Product, People.
The resilience of the flower against natural elements captured through time lapse film and macrophotography.
The product benefit of stronger, resilient skin captured through images of strength, positioning the product where the flower grows breaking through the rock.
Joyful, venerable moments of the spirit of human resilience; physical, collective, personal experiences.
