THE BODY SHOP FREEDOM TO BE CAMPAIGN

Developed for the relaunch of the Body shop’s Makeup range, with the aim to communicate the new multifunctional products, with added skincare benefits and ethical credentials.

The Freedom To Be campaign concept was built on was the belief that being truly confident isn’t about being loud and extroverted, it’s about being 100% yourself – whether you’re quiet or playful, subtle or bold, on the outside or all in. The campaign creative showcases the products payoff across a multitude of looks and attitudes from subtle to bold.

Creative Direction - Teri Henman
Art Direction - Kaz T. and Sarah Harry-Isaacs
Design - Sophie Burka 
Production - The Body Shop  and KO