THE BODY SHOP RAMADAN CAMAPIGN

The Body Shop is a global brand with managing directors from each region in the C suite. My role involved working directly with board members during both the concept development and delivery of campaigns. 

This was particularly important for regionally specific campaigns such as Ramadan, previously the EMEA, APAC and Head Franchise teams had been bought into the process very late resulting in important cultural insights being missed. I implemented a new creative development process based on collaboration that enabled everyone involved to play to their strengths, and take part in the campaign and packaging development.

CAMAPIGN AND PACKAGING DESIGN CONCEPT: CONNECTED COLLECTIVE