CREATIVE DIRECTION FOR THE BODY SHOP SELF-LOVE CAMPAIGN 2021 

At a time when self-esteem, and self-love had never been more desirable and more threatened, we developed a brand campaign with the purpose to incite 1 million acts of self-love. 

My role was to guided the creative development of the campaign which was seen in over 70 countries and received 328 pieces of PR coverage. 

We interviewed and documented the lives of four activists in the UK and many more all around the world in our local markets.