CREATIVE DIRECTION FOR THE BODY SHOP BODY BUTTERS LAUNCH CAMPAIGN
Campaign brief to launch the renovated Body Butters and packaging. My role was to lead the creative direction and team from concept through to execution.
Self-esteem and self-love have never been more desirable or more threatened. In a society that profits on self doubt, loving yourself is one of the most rebellious things you can do.
Body Butter is one of The Body Shop’s most intimate products, because we use it on the parts of our body that aren’t on show to the world. (The parts that are really just for you.)
CONCEPT: GO LOVE YOURSELF.
This isn’t just Body Butter. It’s a daily act of self-love.
To empower and inspire women and girls
to feel confident in the skin they live in.
LOVING YOURSELF NEVER FELT THIS GOOD.
This isn’t just Body Butter. It’s a daily act of self-love. To empower and inspire women and girls to feel confident in the skin they live in.
