Teri is a dynamic and strategic creative leader that challenges existing ways of thinking.
FEATURED WORK
FEATURED WORK
The Body Shop, Visual and Verbal Identity System
Working in collaboration with forpeople, I led the creation of The Body Shop’s rejuvenated, brand identity and deployment in 2020 across all brand touch points.
The brand rejuvenation for The Body Shop was as much about creating a future-proof identity as it was about staying true to the brand’s ethical and activist heritage. This has becoming increasingly important in the post-pandemic world where more people than ever are looking for brands with real purpose.
The Body Shop, Go Love Yourself Campaign
The objective of the campaign was to launch the renovated Body Butters and packaging. My role was to lead the creative direction and team from concept through to execution.
At a time when self-esteem, and self-love had never been more desirable and more threatened, we developed a campaign all about reconnecting with your body by using Body Butter as a daily act of self-love.
The Body Shop, Freedom To Be Campaign
Developed for the relaunch of The Body Shop’s Makeup range, with the aim to communicate the new multifunctional products, with added skincare benefits and ethical credentials.
The Freedom To Be campaign concept was built on was the belief that being truly confident isn’t about being loud and extroverted, “it’s about being 100% yourself – whether you’re quiet or playful, subtle or bold, on the outside or all in.”
The campaign creative showcases the products payoff across a multitude of looks and attitudes from subtle to bold.
The Body Shop, Edelweiss Launch Campaign
The campaign concept I developed with my team was Resilience Starts with a Tiny Flower. The idea was a juxtaposition of the resilience of Edelweiss the key product ingredient and name sake, that grows in harsh conditions in the alps and the product benefit to the customer’s skin which is increased resilience against environmental aggressors.
We created an editorial content series in parallel to highlight the real resilience stories of three incredible women.
Interbrand, Philips Masterbrand Identity
Philip’s brand promise is to deliver meaningful innovation to their customers, our task was to develop a brand identity to enable this.
We worked very collaboratively with Philips over four months, creating three distinctive solutions for the new brand identity and producing guidelines for the chosen system.
During this time I oversaw the successful design and delivery of Philip’s new iconography and illustration styles produced by series of Illustrators which I commissioned.
Forpeople, Nio Wayfinding
The brief was to create a clear, consistent approach for interior and exterior signage, that connected visually to the master brand identity and could be applied across all architectural touch points.
The direction I developed creates a visual synergy with the brand identity, through its use of circular and horizon line visual language. Designed as a flexible modular system with a wide range of potential materials and finishes that allow for different combinations to suit each of the brand’s spaces.
Conran, Shell Brand Experience
The brief was to create a 360 brand experience for Shell’s food and drink offer from brand architecture to packaging. To bring to life a warmer more personable consumer first side to the Shell brand.
The team and I also developed a multi-platform campaign, from conception to completion the core positioning was: GO WELL which means Shell offer their customers an experience that is: friendly, authentic, connected and empathetic.
Sky Pro Cycling Brand Identity
The brief was to highlight the work Sky Pro Cycling were doing to be more environmentally conscious, a key part of which was their partnership with WWF Rainforest Rescue.
The concept was a literal green takeover of the Sky Pro Cycling brand, both in terms of colour and actions during the Tour de France, for which I created the branding design and illustrations used on the team kit, accessories, and vehicles.
Rapha, Wear Your Own Story Campaign
The challenge was to promote a casual fashion product by a premium sports wear brand in a way that leveraged the credibility of their key performance ranges.
I developed the idea “Wear Your Story” from the knowledge that most jeans are made to look worn, whereas Rapha’s jeans were raw, untreated and made for cyclists - perfect for making your own mark on.
I distressed a brand new pair of jeans to use as the lead visual for the social media campaign inviting Rapha’s existing customers to share their stories of scrapes, and falls in their Rapha products with the best receiving a free pair of jeans.
The Body Shop, Ramadan 2023 Campaign
The Body Shop is a global, brand my role involved working directly with board members and market leaders during the concept development and delivery of campaigns.
This was particularly important for culturally specific campaigns such as Ramadan. I implemented collaborative creative development processes, that enabled everyone involved to play to their strengths, and take part in the campaign and packaging development.
The Body Shop, Christmas 2022 Campaign
Christmas is the single biggest commercial event for The Body Shop, our challenge was to communicate brand values in tandem with commercial messages, though cleverly constructed creative concepts.
I worked hands-on, on the campaign big idea development and oversaw the creative execution across all touch points including advent calendars and gift packaging.
The Body Shop, Self-love Brand Campaign
At a time when self-esteem, and self-love had never been more desirable and more threatened, we developed a brand campaign with the purpose to incite 1 million acts of self-love.
My role was to guided the creative development of the campaign which was seen in over 70 countries and received 328 pieces of PR coverage.
Ted Baker, Ted’s Finishing School Campaign
I developed the conceptual direction for the Spring/Summer 2013 PR campaign for Ted Baker. Bringing to life the brand’s quintessentially British identity, through the theme of “Ted’s Finishing School”.
As a member of the in-house creative team I was involved in the campaign direction from concept art direction, through to production and design delivery.
The Body Shop, Product Packaging Redesign
I directed the development of the rejuvenated packaging design system which won Silver at the 2022 Pentawards sustainability category for the 100% post-consumer waste recycled plastic Bath and Body range.
A progressive take on The Body Shop’s radical heritage. Packaging that is utilitarian and smart. Creating an optimised family of products that work beautifully together. Evolving the brand’s best-loved icon, the Boston Round. Making incremental changes for a massive impact.
The Body Shop, Rest is Resistance Campaign
We’re in a sleep crisis. Experts utter dire warnings about the long-term effect of our anti-sleep culture. As a society we are always, always, always on.
I directed the visual language for The Body Shop’s Wellness range launch campaign, juxtaposing the pure and and harmonious elements of their products with an edge of activist urgency to bring to life the idea "Rest is Resistance" you need to make change for you and your body, now!
Interbrand, Wrangler EU Brand Identity
The brief was to create a more coherent brand that would showcase Wrangler’s new technological fabrics, and American heritage.
We worked collaboratively with their in-house team to define the brand strategy through interactive workshops. As creative lead I had a key role in the delivery of all client facing sessions.
I lead the development of the new visual brand identity and worked closely with developers to create a digital portal to house all of the content.
howies, no ordinary clothing catalogue
The howies quarterly catalogues were more like a series of brand books, packed full with commissioned illustrations and articles on the themes that bridged the two seasons.
The themes relates to the lifestyle and ethics of the brand; from living off the land with a local forager, FedExing clothes to friends in sunnier parts of the world rather than flying abroad to shoot, to celebrating teenagers when the band turned 13.
As part of the in-house creative team my role covered every part of the process from concepts, shoot art direction, commissioning illustrators to the design and production of the final books.
The Do Lectures, Brand Identity
“The idea is a simple one. That people who Do things, can inspire the rest of us to go and Do things too. So each year, we invite a set of people to come and tell us what they Do.” The Do Lectures
There was no brief, The Do Lectures identity originated as a doodle I did based on the core idea of the event to inspire people to “Do”. I created the identity, illustrations and designed the marketing materials and event collateral for their first event in 2008. The identity is still in use today: